“I don’t have a budget for Public Relations. In fact, I don’t have a budget…” said nearly every small to medium-sized business owner. We all know you have to spend money to make money, yet most executives are reluctant to sign those advertising, marketing and PR checks. But marketing, advertising and
So you want to run a contest on social media?? Isn’t that interesting. Everyone else wants to do the same thing. And they want their contest to be way more successful than yours – producing more likes, higher engagement, increased brand recognition and awareness and more…
People regularly stop me to ask: How do I market myself, my product, service, business or brand in the digital space? How do I initiate a social media strategy? They don’t know where to begin. They don’t know how to start. They ask questions like:
Yeah, we’re tweeting. Day and night, night and day. Great for marketing. Great for reaching out to current and potential customers/clients. Great for brand building. But can Twitter increase my sales?
We’re going to let you in on a little secret about social media marketing: Facebook fans and Twitter followers are spoiled! They want information that is interesting and relevant to them. In other words: Boring, repetitive posts from businesses engaging in shameless self-promotion just aren’t going to cut it.