SOCIAL MEDIA
Working with the client, Echo develops and executes a social media and integrated marketing strategy. We create and maintain pages on social media platforms such as Facebook, Twitter, Google+, Instagram, LinkedIn, YouTube, Vine and Pinterest. We develop daily, custom content specific to our client’s brand and industry and we effectively become their online voice, maintaining the two-way conversation and increasing engagement between the corporation/brand and their constituents. We also drive traffic to our clients’ pages, thereby heightening brand recognition and exposure and ultimately influencing sales and revenues.
The social media and marketing team at Echo has significant experience providing leadership, guidance and strategy implementation to a diverse group of clients and industries. Not only do we design and build a solid, results-driven digital marketing and social media strategy tailored to your needs, but we also guide you and your team and assist you at each step of the implementation process. We brainstorm on issues and matters that arise and we provide solutions and tools to increase fan and follower base, improve engagement and heighten brand awareness and brand recognition.
We take the hassle of social media off your plate so that you can focus on what you do best… running your business!
COPYWRITING
It’s not just what you say – it’s how you say it!
The Echo team understands the importance of using appropriate and captivating language while also engaging the correct voice and identity for each client – from brands, retailers and restaurants to professionals and non-profits. Our copywriting services extend to all online platforms, websites, brochures, articles, blogs, email marketing, advertisements, corporate announcements, invitations and any other marketing collateral.
INTEGRATED, CREATIVE MARKETING
At Echo, we spend a considerable amount of time getting to know our clients, their products and services, business model and target markets. Based on research and collaboration, we develop integrated, strategic marketing plans that incorporate advertising, direct marketing campaigns and outreach efforts, website management, social media, blogging, SEO, media relations, special events and more.
CORPORATE IDENTITY
What separates a business or brand from the competition? What are the advantages of one product or service over the others in the market? We help our clients develop a unique identity and capitalize on the attributes that set them apart from the rest of the crowd. We develop a core theme or concept and then build on that message through digital marketing, social media and traditional marketing channels. We collaborate with our clients to maintain consistency and to ensure that this identity shines through in every aspect of their business – from logo design to website copy.
Our corporate identity packages include brand development and brand building, logos, slogans, tag lines, image consulting, brand positioning/repositioning and rebranding.
PROMOTIONS
The possibilities are endless! We work with both traditional and new media outlets such as social media platforms, local and national newspapers and magazines, blogs, etc. Whether it’s the creation of Facebook pages, development and maintenance of a “following” on Twitter, design and distribution of print ads, flyers, email blasts, press releases or securing speaking engagements, we help our clients spread the word about their business, brand, services and products. It’s their job to run their organization – our job to keep them in the public eye.
SPECIAL EVENTS
Our team has the expertise, creative skills and strong vendor relationships to plan, promote and manage special events, grand openings, galas, fundraisers and more. Together with the client, we formulate a plan, implement a schedule and execute each step – from invitation design and linen choices to band/DJ selection, stage and lighting.
BLOGGING
A blog is yet another way to reach out to the online community, while adding a personal touch. We create, design, write and maintain clients’ blogs – engaging their online community in a conversation that is real, timely and relevant.
WEBSITE DESIGN
A boring or confusing website can be devastating for business!
In this fast-paced, increasingly online world, it is essential to create an engaging, appealing and user-friendly website. We design and develop websites that speak volumes about a business or brand. We create eye-catching, beautiful websites that are also specific and concise.
You only have someone’s attention for about 30 seconds. Make the most of it!
INDUSTRY/SOCIAL MEDIA CONSULTING
Echo provides detailed studies of the online competition, as well as our clients’ current social media strategy. We include comparative strategies and analysis, trends, what’s working and what isn’t, baseline metrics, areas of improvement, best practices and ways to enhance/improve our client’s strategy to gain a significant lead over the other brands – both in reach and interaction. Studies include recommendations to heighten and strengthen social media/digital presence and increase conversions.
PUBLIC RELATIONS
We work closely with our clients to understand their mission and goals. We write and distribute press releases and editorial content to both online and traditional media, prepare meet & greets and organize cocktail parties and grand opening celebrations. Our goal is to generate as much positive exposure for our clients as possible, positioning them to highlight their contributions and successes, before their core audience and recognized media outlets.
